Amaro Lucano is an Italian herbal liqueur with over a century of tradition, created in 1894 by Pasquale Vena in Pisticci, following a closely guarded recipe that contains more than 30 carefully selected herbs. Bottled in a 0.7l format with 28% alcohol by volume, it offers a complex aromatic profile where herbal notes intertwine with citrus freshness and subtle spicy tones.
On the palate, it delivers a harmonious balance between sweetness and bitterness, with a long, warm finish. Its versatility is evident in its many serving options - enjoyed neat, chilled, over ice, or with an orange peel garnish, as well as in cocktails such as spritzes or tonic-based mixes.
Visually, it is characterized by a deep caramel-amber color, while the aroma reveals the richness of aromatic herbs and citrus oils. Amaro Lucano is equally appreciated by lovers of traditional digestifs and contemporary mixology, thanks to its ability to enhance both simple and complex recipes.
Its longevity on the market and distinctive identity have established it as one of the most prominent Italian liqueur brands worldwide.
Producer
Amaro Lucano is a brand with deep roots in Italian tradition, founded in 1894 in the town of Pisticci, in the Basilicata region. Its founder, Pasquale Vena, created the original recipe using more than 30 aromatic herbs, combining local botanicals with exotic ingredients to craft a liqueur that quickly gained recognition throughout Italy.
The brand has remained family-owned, with the Vena family preserving the original recipe and a meticulously controlled production process for four generations. Throughout the 20th century, Amaro Lucano became synonymous with the Italian digestive tradition, present both in households and in fine dining establishments.
Today, the brand has a global presence, exporting its products to over 30 countries and maintaining a strong position in the premium liqueur market. In addition to its flagship product, Amaro Lucano, the brand’s portfolio includes special editions, bitter aperitifs, and innovative variants.
Through a combination of tradition, quality, and a consistent identity, Amaro Lucano has established itself as one of the most renowned and respected Italian digestif brands worldwide.
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