Anoosh is a Saudi brand specializing in chocolate, baked goods, and confectionery intended for everyday consumption, hospitality, and special occasions. It was founded by Abdullah Al Muneif in Riyadh in 2003. The business began as a small retail outlet in Khurais Plaza. Over the following years, the brand developed into a chain with more than 50 branches across Saudi Arabia. Its range includes pralines, chocolate bars, cookies, cakes, muffins, brownies, maamoul, and various gift collections. Its chocolate assortments feature fillings such as hazelnuts, almonds, cashews, caramel, coffee, biscuits, fruit, and dates. Products are sold individually or arranged in boxes and trays intended for gifts, celebrations, and traditional Saudi hospitality. The company uses chocolate and other ingredients sourced from suppliers in Belgium, Switzerland, Lebanon, and other countries. Part of the range is developed specifically for Anoosh in cooperation with selected suppliers and production facilities. Due to its extensive retail network and standardized product range, Anoosh is more accurately described as an established confectionery chain than a small artisanal producer. Its packaging is recognizable for illustrations of exotic birds, vivid colors, and decorative details. In addition to Riyadh, Anoosh operates stores in Jeddah, Mecca, and other major Saudi cities.