Campari is one of Italy's most iconic aperitif brands, with a history dating back to 1860 when Gaspare Campari created the distinctive red bitter liqueur in Novara, northern Italy. Shortly after its founding, the business expanded to Milan, where the Campari family opened the renowned Caffè Campari in the Galleria Vittorio Emanuele II, making the brand an integral part of Milan's aperitivo culture. Campari is recognized for its vibrant red color and its distinctive bittersweet flavor, achieved through a proprietary blend of aromatic herbs, fruits, and spices. During the 20th century, Campari became an essential ingredient in several classic cocktails, including the Negroni, Americano, and Boulevardier, all of which remain among the world's best-known cocktails. The brand has played a significant role in promoting the Italian aperitivo tradition and shaping modern cocktail culture on an international scale. Today, Campari is part of Campari Group, one of the world's leading producers of premium spirits, with a portfolio of more than 50 internationally recognized brands.