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Elevation Tea Company is an American company specializing in the selection, sourcing, and sale of loose-leaf teas, with an emphasis on the origin of the raw materials and lesser-known tea-growing regions. The company was founded in 2017 by Jennifer Martinez, who currently oversees tea selection and the development of blends. Elevation Tea Company does not grow tea on its own plantations or produce tea from freshly harvested leaves but instead sources it from independent growers and producers in different parts of the world. During its early years, the company sourced teas through conventional distribution channels before gradually developing more direct relationships with smaller producers and tea estates. A significant part of its selection comes from regions that are less established on the international market than the traditional tea-producing areas of Asia. The company sources teas from Kenya, Tanzania, Malawi, Nepal, Colombia, and Peru. Its partners include small producers and specialized estates that grow tea and use different methods to process the leaves. The range includes black, green, white, oolong, and fermented teas, as well as flavored blends. Teas from individual regions are presented according to their origin, elevation, local growing conditions, and tea plant varieties. Some of the characteristic sources include plantations in the Colombian Andes, the foothills of Mount Kilimanjaro, the highlands of Malawi, and the mountainous regions of Nepal. The company places particular emphasis on whole-leaf teas and the influence of climate, soil, and elevation on their aromatic profiles. Although it does not produce the base teas itself, Elevation Tea Company develops, blends, and flavors some of the products in its range. Jennifer Martinez oversees the development of these blends, and the company states that it uses natural extracts for flavoring.
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