Fethiye Balevi is a Turkish brand and specialist honey retailer based in the town of Fethiye in Muğla Province. It operates under the registered business name Fethiye Balevi – Özgür Berat Özçakır. Its activities include sourcing, selecting, and selling honey produced by local beekeepers, as well as other bee products. Pine honey obtained in the Fethiye area and other parts of Muğla Province occupies a particularly important place in its range. Other types of honey are sourced from the surroundings of Fethiye and different beekeeping regions across Turkey. The selection includes flower, highland, citrus, acacia, heather, and black seed honey. The company also offers bee pollen, propolis, bee bread, and blends combining honey with other bee products. According to the company, its honey is neither pasteurized nor subjected to fine filtration. The products are initially evaluated according to their sensory and physical characteristics. Samples are then sent to accredited laboratories to test their purity and detect potentially undesirable residues. This process is intended to verify the origin and natural characteristics of the honey before it is placed on the market. Fethiye Balevi sells its products through its physical store in Fethiye and its online shop. Pine honey is the most recognizable part of its range due to the importance of this honey variety to local beekeeping and the natural conditions of southwestern Turkey.