Golden Phoenix is one of the most recognized Thai rice brands, known for producing authentic and high-quality Thai Hom Mali jasmine rice - a variety celebrated worldwide for its distinctive aromatic fragrance, delicate texture, and slightly sticky grain once cooked. Founded in 1937, Golden Phoenix is part of the Chia Meng Group, one of the oldest and most respected rice companies in Thailand, headquartered in the northeastern region of the country, at the heart of the most fertile areas for jasmine rice cultivation. Golden Phoenix stands out for its combination of tradition and modern technology.