Grozd is one of the oldest and most recognizable Macedonian wineries and beverage producers, founded in 1953 and known for its long-standing tradition that spans the production of wine, rakija, juices, and non-alcoholic drinks. Their vineyards cover approximately 700 hectares in the Strumica–Radoviš wine region, an area whose Mediterranean-continental climate allows grapes to ripen slowly and develop pronounced color and aromatic complexity.