Introduced in 1951, Black Velvet Canadian Whisky is named for its signature, velvet-like texture. The brand was initially known as “Black Label,” but after Jack Napier, the original distiller, sampled the first batch, he changed the name to Black Velvet to reflect its uncommon velvety taste and smoothness. This smooth quality is the result of using crystal clear Canadian water, plus the finest rye, grains, and corn, the whisky is painstakingly distilled, blended at birth, and put up in premium oak barrels to gently mature.
Black Velvet has maintained a loyal following since its inception. It is currently the second-largest Canadian Whisky sold in the United States
Producer
Heaven Hill Distillery, founded in 1935, is one of the largest independent, family-owned distilleries in the United States. Located in Bardstown, Kentucky, it is renowned for producing some of the most iconic American whiskeys, including Evan Williams, Elijah Craig, and Larceny.
The distillery boasts a rich heritage in crafting premium bourbons and other spirits, blending tradition with innovation. Heaven Hill is also home to one of the largest inventories of aging whiskey in the world, reflecting its commitment to quality and authenticity.
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