Hemels Alfajores is an artisanal brand from the Uruguayan city of Rivera, which has gained international recognition due to its innovative approach to the traditional Argentine sweet. The founders’ idea was to create unique alfajores using local ingredients and creative flavor combinations. Hemels Alfajores Gourmet rose to international fame when their product "Romeo & Julieta" won the gold medal in its category at the 2024 World Alfajor Championship held in Buenos Aires.