Almasi Aroma Saffron is a family-owned brand based in Sunnyvale, California, specialising in Persian saffron from Iran’s Khorasan region. The family has grown saffron for more than three decades, and the business is now run by the second generation.
The family began growing saffron on a small farm in Khorasan, where the brand still sources its saffron from family-owned farms. The threads are separated by hand, and the flagship Super Negin Saffron is sold as whole, deep-red threads. Each batch is independently tested in the United States to measure levels of crocin, safranal and picrocrocin, compounds associated with saffron’s colour, aroma and flavour, respectively.
Producer
Hur Saffron is a London-based brand specialising in Persian saffron. The brand was introduced under this name in 2021, the same year Hur Saffron Limited was registered in London.
The brand’s wholesale catalogue lists three types of saffron threads: Super Negin, Sargol and Poshal. On the wholesale platform Faire, the brand describes its range as organic Persian saffron.