Jobbie Creamy Pure Peanut Butter is an all-natural creamy peanut butter produced by the Malaysian brand Jobbie Nut Butter. It belongs to the brand’s Pure range, created for consumers seeking a clean peanut spread with no added sugar, salt, or oil.
Its only ingredient is 100% roasted peanuts. The creamy consistency is achieved through careful roasting, which allows the peanuts to release their natural oils, followed by repeated grinding until a silky-smooth texture is obtained.
Creamy Pure Peanut Butter has an intense roasted peanut aroma, a naturally nutty flavor without added sweetness, and a smooth, easily spreadable texture. It can be served on bread or toast, paired with fruit or cheese, added to smoothies and protein shakes, or used as an ingredient in dressings and compound butters.
Producer
Jobbie Nut Butter is a Malaysian producer of natural peanut and other nut butters, headquartered in Kuala Lumpur. The brand was founded by Joseph Goh and Debbie Ching, who launched the business on January 17, 2015, under the name Walao-Eh!!! Peanut Butter. After six months of developing their recipe and gathering customer feedback at a weekend stall in Berjaya Times Square, they introduced the Jobbie brand on June 27, 2015. Its name combines those of its two founders.
Jobbie began production in a small apartment, using basic equipment and ingredients sourced from local suppliers, before eventually establishing its own production facility. Its nut butters are made with natural ingredients and contain no preservatives, artificial colors or flavors, hydrogenated oils, emulsifiers, or artificial stabilizers.
The range includes Classic and Pure Peanut Butter in both creamy and chunky varieties, pure almond butter, chocolate almond spread, nut bars, and special products developed in collaboration with other brands, including a peanut spread blended with Famous Amos cookie crumbs.
The brand gained recognition through the story of its young founders, who developed their products directly in response to customer feedback.
Headquartered in Kuala Lumpur, Jobbie is currently focused on expanding its distribution, developing innovative flavors, and forming collaborations that introduce natural peanut butter to younger Asian consumers. Its long-term ambition is to become Malaysia’s leading peanut butter brand and expand its presence in international markets.