Kettl is a specialty Japanese tea company with operations in New York and Fukuoka, recognized for its direct relationships with small-scale tea producers across Japan. Founded in 2011 by Zach Mangan, the company was created with the goal of introducing some of Japan’s finest teas to international audiences while preserving their authenticity and quality.

Kettl sources its teas directly from carefully selected growers, focusing on limited-production matcha, sencha, gyokuro, and other premium Japanese tea varieties. The company is known for emphasizing freshness, transparency, and traceability, with teas packaged in Japan and distributed shortly after harvest and processing.

Beyond tea, Kettl offers a curated collection of Japanese teaware and ceramics that reflect the craftsmanship and traditions associated with Japanese tea culture. Its portfolio is built around long-term partnerships with producers who employ meticulous cultivation and production methods.

Over the years, Kettl has earned a strong reputation among tea enthusiasts, specialty retailers, and fine dining establishments, including collaborations with Michelin-starred restaurants. The company is also active in education, hosting tastings and workshops that introduce consumers to the nuances of Japanese tea.

By combining traditional Japanese expertise with a modern approach to sourcing and presentation, Kettl has become one of the most respected names in the global premium tea market. Today, the brand continues to play an important role in promoting high-quality Japanese tea and the artisans who produce it.