Masan Consumer is one of Vietnam’s largest companies in the food, beverage, and fast-moving consumer goods sector. Its history dates back to 1996, when Viet Tien Industry – Technology – Trading JSC was established, specializing in food processing and seasoning production. Over the following years, the business expanded through mergers, acquisitions, and the development of new product categories, adopting the name Masan Consumer Corporation in 2015. The company has a particularly strong presence in the traditional Vietnamese condiment segment, producing fish sauces, soy sauces, chili sauces, and other seasonings. Its portfolio also includes instant noodles and other convenience foods, coffee, cereals, bottled beverages, as well as home and personal care products. Among its best-known food brands are CHIN-SU, Nam Ngư, Omachi, Kokomi, and Vinacafé. Throughout its development, the company has significantly expanded its production capacity and distribution network to make its products widely available across Vietnam. In recent years, Masan Consumer has also focused on exports and the international expansion of Vietnamese food products. Sauces and seasonings representing flavors characteristic of Vietnamese cuisine form an important part of this strategy. The company currently operates as one of Vietnam’s leading FMCG producers, with a portfolio comprising more than 100 products.