Mè Xửng Thiên Hương is a traditional confectionery house from Huế, known for producing authentic mè xửng, a classic Vietnamese sweet made from malt syrup, sugar, and generous amounts of roasted sesame seeds. The brand follows long-established methods typical of central Vietnam, where careful temperature control and slow cooking determine the final texture - either the soft, chewy dẻo style or the crisp giòn variant.

Their range includes multiple formats, from small convenient packs to larger gift boxes intended as souvenirs. Mè xửng is closely tied to the tea-drinking culture of Huế, as its balanced sweetness and roasted sesame aroma pair naturally with light, fragrant teas.

Despite its simple ingredient list, the sweet has a layered flavor combining toasted sesame, mild caramel notes, and a characteristic elasticity or crunch. Through consistent quality, traditional craftsmanship, and recognizable taste, Mè Xửng Thiên Hương has become one of the most respected producers of this regional specialty, widely chosen by visitors as an authentic Huế souvenir.