Niizawa Jōzōten is a Japanese sake brewery founded in 1873 in Ōsaki, Miyagi Prefecture. It produces sake and liqueurs, and its best-known brands are Hakurakusei and Atago no Matsu. The company’s headquarters remain in Ōsaki, while sake production moved to a brewery in Kawasaki in 2011 after the original brewery was severely damaged by an earthquake.

Its guiding idea is “sake to enjoy with food”: the sake should complement a meal and refresh the palate between bites. The brewery uses a flat rice-polishing technique (henpei seimai) to remove parts of the grain that can produce unwanted flavours while preserving its umami. It stores its sake at −5 °C to maintain freshness.

The brewery sells its sake throughout Japan and began exporting Hakurakusei and Atago no Matsu in 2005. It continues to focus on improving quality and introducing its food-friendly sake to international audiences.