In the heart of Valdobbiadene, one of the most prestigious winegrowing regions in northern Italy and a protected designation of origin for Prosecco Superiore DOCG, the story of Nino Franco has been unfolding for over a century. Founded in 1919 by Antonio Franco, this family-run winery not only stands at the very foundation of prosecco tradition but also redefines its modern, sophisticated expression. Today, the winery is led by Primo Franco, the third generation of the family, whose work in the 1980s was instrumental in modernizing the entire prosecco sector.