Petra Roasting is an independent specialty coffee roastery founded in Istanbul in 2013. The company’s core activities include sourcing green coffee, roasting it, and selling coffee intended for preparation in hospitality establishments and at home. It sources green coffee seasonally after assessing its flavor, origin, and quality. The company states that its selections are based primarily on the sensory characteristics of each particular harvest. Roasting profiles are adapted to the natural properties of each bean to preserve the differences among individual origins, varieties, and processing methods. Its range also includes coffee capsules, cold-brew coffee, and grinding and brewing equipment. In addition to retail sales, Petra supplies restaurants, hotels, and other hospitality businesses that include coffee in their offerings. The company also operates its own cafés in several Istanbul neighborhoods, including Gayrettepe, Bebek, Şişhane, Teşvikiye, and Maslak. This business model combines the activities of a roastery, a specialist coffee retailer, a café operator, and a source of consumer education about different brewing methods.