Rice
Royal Umbrella is a prestigious Thai rice brand known for its superior quality, authentic flavor, and consistent production. The brand is owned by C.P.
Intertrade, a subsidiary of the powerful Charoen Pokphand Group, which is the largest agro-industrial conglomerate in Asia. Its most renowned product is Thai Hom Mali Jasmine Rice, a premium Thai jasmine rice grown in the northeastern regions of Thailand, known for their fertile soil, pure water, and favorable tropical climate—conditions that contribute to the rice’s distinctive jasmine aroma, delicate flavor, and light, fluffy texture after cooking. Royal Umbrella combines traditional expertise with modern technology in its operations.
The production process involves state-of-the-art milling and processing equipment, and every batch undergoes rigorous quality control - from harvesting to packaging. Royal Umbrella rice is used in households, restaurants, and hotels around the world and is highly valued for its versatility in cooking - perfect for traditional Thai dishes as well as international recipes such as risottos, sushi, and other rice-based specialties. Recognizable by its red packaging and iconic golden umbrella emblem, this brand holds a leading position in the global export of Thai rice.
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- Best in Thailand
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