Saadeddin Pastry is a Saudi confectionery chain founded in 1976 in Al Khobar in the Eastern Province. It began as a small shop and workshop specializing in Arabic sweets. Over time, its range expanded to include baklava, kunafa, maamoul, chocolate products, cakes, individual desserts, ice cream, and savory pastries. The brand combines traditional Middle Eastern recipes with contemporary pastry-making techniques and modern packaging. It is particularly known for its extensive selection of cakes and gift boxes containing assorted Arabic sweets. Its recognizable products include Mango Velvet, several varieties of baklava, chocolate-covered maamoul, and pistachio desserts. Production is standardized to maintain consistent quality across its large network of retail outlets. Saadeddin Pastry currently operates more than 150 branches across Saudi Arabia and Bahrain. It has several shops in Mecca where customers can purchase fresh and packaged products directly. Although the brand is widely available and operates on a large scale, it maintains a premium position through its varied selection, presentation, and product quality.