Santa Rosa is an Italian tomato products brand owned by Valsoia, with the Pomodorissimo line representing its range of products made from 100% Italian tomatoes. The brand gained recognition in the early 1970s with the introduction of La Passata Pomodorissimo, described by the company as the first tomato passata in a glass bottle in Italy. Since then, the portfolio has expanded to include a variety of tomato passatas, chopped tomatoes, and ready-made sauces, while maintaining a focus on carefully selected Italian tomatoes. A distinctive feature of the Pomodorissimo line is the exclusive Sapore Crudo processing method, developed to preserve the natural colour, aroma, and flavour of freshly harvested tomatoes. The products are made without unnecessary additives, and selected sauce varieties contain no added fat or oil. Combining a long-standing heritage, innovative tomato processing techniques, and the exclusive use of Italian tomatoes, Santa Rosa has established itself as a well-recognised producer of tomato products in both the Italian and international markets.