Siafa is a Saudi company specializing in the production, processing, and sale of dates and date-based products. The brand was established in 2007 and was originally known as Al Alwani Dates. Its first shop opened in the Abraj Al Bait complex in Mecca, offering products to local customers and pilgrims. The company subsequently expanded by opening additional stores in Mecca and Medina. Its range includes Ajwa, Mabroom, Sukkary, Khudri, Amber, Sagai, and Safawi dates. In addition to natural dates, the company produces stuffed dates, chocolate-covered dates, maamoul, tamaria, date paste, and various gift packages. Siafa controls several stages of production, from cultivation and sourcing to processing, packaging, and distribution. The company operates a plantation in the Al Qassim region with more than 100,000 date palms. Its production facilities are located in Jeddah and Medina, while its retail network is particularly well developed in Mecca. Siafa products are sold through company-owned stores, supermarkets, duty-free shops, and online channels.