SULÀ Spirits is a Filipino premium liqueur brand launched by Vernon Carandang, Mark Rivera and Ceazar Certeza in Venice in September 2023. It was created to promote the ingredients, craftsmanship and cultural identity of the Philippines through contemporary alcoholic beverages. Its portfolio comprises three liqueurs: SULÀ Coconut, SULÀ Coffee and SULÀ Dark Chocolate, produced with locally sourced ingredients including coconuts from San Pablo in Laguna, coffee from Benguet, Quezon, Batangas and Cavite, and roasted cacao nibs from Davao. The company works with local farmers and emphasizes ethical sourcing and environmentally responsible agricultural practices. A distinctive feature of the brand is its “Pearl of the Orient” bottle, inspired by the Philippines’ historic nickname and decorated with a pearl-shaped stopper, wave-like lines and an engraved map of the country. Once empty, the bottle can be repurposed as a decorative lamp. SULÀ is available in the Philippines through its online store, Shopee and Lazada, as well as retail chains including S&R and The Marketplace. The brand is focused on strengthening its domestic distribution and expanding internationally, positioning itself as a premium Filipino liqueur that combines regional flavours, contemporary design and sustainable production.