Terra di Sitia is a Cretan olive oil producer and brand based in the eastern part of the island, in the Sitia area of the Lasithi region, known for oils carrying the Sitia Lasithiou Kritis PDO designation. Established in the early 2000s, the company was created to bring together local growers and position the region’s olive oil on international markets with a clear geographical identity.

Production is centered on the Koroneiki variety, which in this area yields oils with stable chemical composition and a distinct aromatic profile. The olives are cultivated in dry and often windy conditions, sometimes at higher elevations, which contributes to slower fruit maturation and a higher concentration of aromatic compounds.

Harvested olives are transported quickly to the mills and processed in modern facilities under controlled temperatures to preserve low acidity and the oil’s natural characteristics. Terra di Sitia works with a network of local producers, ensuring continuity of supply and traceability.

Their oils typically display medium fruitiness with notes of green almond, fresh grass, and herbs, supported by balanced bitterness and a mild peppery finish.