The Proper Marmalade Company is a small artisan producer from Ilfracombe, North Devon, dedicated to creating exceptional marmalades that combine traditional methods with a touch of creativity. Each jar is handmade in very small batches of just 22, using fresh, seasonal fruit that is gently simmered until the peel is perfectly tender, then set with sugar to capture a pure, vibrant flavor.

Guided by a “slow food” philosophy, the company sources fruit locally whenever possible and works with care and precision to ensure consistent quality. Their range is divided into two distinct lines: the “Proper Marmalade” collection, offering bold, classic flavors perfect for a traditional breakfast, and the “Improper Marmalade” range, featuring inventive combinations designed to pair beautifully with cheese, meats, desserts, and even cocktails. This dedication to both heritage and innovation has earned the company numerous awards, including Gold and World Champion titles at the Original Marmalade Festival, as well as Great Taste Awards. Under the leadership of Alex, who continues the legacy of founder Victoria, The Proper Marmalade Company remains committed to crafting marmalades with character, authenticity, and heart—delivering jars that are as delightful on the table as they are memorable in taste.