Zadna is a Saudi company specializing in the processing, packaging, sale, and export of dates and date-based products. It was founded in 1996, and its headquarters are located in Buraydah in Al-Qassim Province. The company operates as part of the Saudi Al Rajhi business group. Its activities are based on processing dates, many of which are sourced from its own farms in Al-Qassim. Its range includes whole dates of different varieties, date paste, date syrup, and date sugar. Zadna also produces maamoul, kleija, and other sweets based on dates and regional recipes. In addition to its production activities in Saudi Arabia, the company has developed operations in Egypt, where it owns farms, a processing facility, and a network of retail outlets. Its products are exported to more than 16 countries. Zadna maintains a sales and distribution system covering a large part of Saudi Arabia. It operates retail outlets in cities including Riyadh, Buraydah, Jeddah, Medina, Mecca, Taif, and Abha.