Campari Bitter is an iconic Italian aperitif created in 1860 by Gaspare Campari, and it remains one of the world's most recognizable bitter liqueurs. Produced according to a closely guarded recipe, it is made through the infusion of herbs, aromatic plants, and fruit in alcohol and water.

The aperitif is distinguished by its vibrant ruby-red color and complex bittersweet flavor profile, featuring notes of citrus, orange peel, herbs, and subtle spices. Campari Bitter plays a central role in Italy’s aperitivo tradition and serves as a key ingredient in several classic cocktails, including the Negroni, Americano, and Garibaldi.

Its distinctive character and balanced bitterness have made it a favorite among bartenders and cocktail enthusiasts around the world. For more than 160 years, the product has maintained its original identity while becoming a symbol of Italian style, craftsmanship, and social drinking culture.

Today, Campari Bitter is enjoyed in over 190 countries and remains the flagship product of the Campari brand.