Mè Xửng is a traditional Huế confection that Mè Xửng Thiên Hương produces using a classic recipe based on malt syrup, sugar, roasted sesame seeds, and a tapioca-based binder that creates its characteristic chewy or crisp texture. The product comes in two main styles - the soft, elastic dẻo version and the crisp giòn version - each offering a balance of gentle caramel sweetness and pronounced nutty aromas from the toasted sesame.
The soft type is chewy and slightly sticky, while the crisp type delivers a light crunch achieved through thinner layers and controlled heating. Despite its simple ingredient list, mè xửng provides a layered flavor and a distinct texture traditionally enjoyed with tea, especially in central Vietnam.
As one of Huế’s most iconic sweets, it is widely chosen as a gift or souvenir, and the Thiên Hương brand is recognized for maintaining consistent quality and preserving this local culinary tradition.
Producer
Mè Xửng Thiên Hương is a traditional confectionery house from Huế, known for producing authentic mè xửng, a classic Vietnamese sweet made from malt syrup, sugar, and generous amounts of roasted sesame seeds. The brand follows long-established methods typical of central Vietnam, where careful temperature control and slow cooking determine the final texture - either the soft, chewy dẻo style or the crisp giòn variant.
Their range includes multiple formats, from small convenient packs to larger gift boxes intended as souvenirs. Mè xửng is closely tied to the tea-drinking culture of Huế, as its balanced sweetness and roasted sesame aroma pair naturally with light, fragrant teas.
Despite its simple ingredient list, the sweet has a layered flavor combining toasted sesame, mild caramel notes, and a characteristic elasticity or crunch. Through consistent quality, traditional craftsmanship, and recognizable taste, Mè Xửng Thiên Hương has become one of the most respected producers of this regional specialty, widely chosen by visitors as an authentic Huế souvenir.
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